Ziroru is a New York–based studio by Shiva Farrokhi, creating furniture and objects that are timeless in form and thoughtful in function. Every piece is made with care -for the planet, for the senses, and for the spaces we inhabit.

Guided by سهل و ممتنع (Sahl o Momtane’), the Persian literary concept that celebrates simplicity through meticulous thought and effort, Ziroru Studio’s designs aim to evoke an “aha!” moment; making you wonder, “why wasn’t this done before?”

Pronounced "Zero Roo" | Ziroru (زیرورو) literally means "under and over," but as an expression, it signifies dramatic change.